Teardowns

ChartPath’s homepage is clear, honest and priced in the open. It can back up its claims too, but the full customer stories sit behind a gate.

One of the best healthcare homepages I’ve read this year, and the fix is already written. It’s just spread across the FAQ, the contact form and the referral page.

Medchart moves medical records between the people who hold them and the people who need them. Almost everything wrong with their homepage is already solved somewhere else on the same site. The position is in the headline and the next sentence takes it away. The best writing sits on a page hidden under a nav…

StoriiCare named itself after its best idea, then wrote a homepage that could belong to any competitor. The origin story, the resident profile and the reminiscence research are all sitting on a different page, doing almost nothing.

Two sentences I hear over and over from founders: we’re not getting traction, and our product solves a real problem but isn’t getting the adoption it deserves. Swift Medical’s homepage is what that second one looks like on a page. Great software, real clinical research, and nobody anywhere on it.

My father-in-law kept falling. It turned out to be dehydration. There’s a Canadian company that monitors for exactly that, and neither my wife nor I had ever heard of them.

An aggressive prostate cancer diagnosis comes from a donkey-sized biopsy needle up the wahoo and Nanostics has technology that could help avoid it. So why not lead with that?

They sell a device that goes on a resident’s wrist. The homepage never says so. Which means the objection doesn’t disappear, it just hangs like a piano from a rope until somebody walks under it.

The best line on their homepage is the first one, and the second line takes it back. The position they actually hold is sitting inside a video with no caption, behind a play button most visitors will never notice.

The best-reviewed healthcare practice-management tool on G2 leads with a headline any competitor could paste onto their own site without changing a word. Let’s look at the gap, and the fix, in their own customer’s words.