GO-TO-MARKET BRAND STRATEGY
Your marketing isn’t working because your prospects don’t care.
If you’re a founder, CEO, or entrepreneur in healthcare tech struggling to scale or increase traction, you don’t need more content. You need people to care.
Stop marketing. Start mattering.
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WHAT’S HOLDING YOU BACK
If they don’t get it, they won’t buy it.
Even smart products fail when the message isn’t clear. It’s not about what you built. It’s about what people believe you built, and how it could change their life for the better.
How can you tell if your messaging isn’t clear?
The symptoms you can see
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- Your website isn’t converting
- The sales deck changes every week
- Prospects nod during demos, then ghost
The challenges inside the team
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- Everyone tells a different version of the same story
- Founders repeatedly explain things on every call
- People seem confused
The burden you carry alone
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- You know your product is valuable, but it’s not clicking
- You’re always re-pitching
- You’re tired of seeing weaker competitors win attention
That’s where I come in.
Not to give you more to say, but to give you the right thing to say.
Everywhere.
WHY LISTEN TO ME?
I’m not an agency.
I’m your unfair advantage.
You could hire a brand specialist. Or a design agency. Or a full in-house marketing team.
Or… you could work with someone who combines all three.
I bring 25+ years of experience across branding, messaging, marketing strategy, and creative systems – so you get smart positioning and execution that converts.
I’ve helped brands like PointClickCare scale with clarity, not clutter. I’ve helped juggernauts like GE Healthcare launch new products with focus, not fuzz. I’ve helped tech giants like Lenovo execute strategic geographic campaigns that generated attention and results. And I’ve helped startups get to profitability quickly with carefully crafted statements and stories that compel their customers to connect.
If you want messaging that sells, a strategy that tracks to revenue, and a brand that matters, we should talk.
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ORGANIZATIONS I’VE HELPED
WHAT I CAN DO FOR YOU
Services
Clarity SprintTM
For founders and growth-stage companies who need to nail their message before they do anything else.
What you get :
- 90-min Strategy Intake Session
- Audience Insight Map: what they care about and how to speak to them (document)
- Brand Message Architecture: tagline, one-liner, value props, proof points, tone (documents)
- Founder’s Intro Script and Elevator Pitch (document)
- Clarity Checklist: what to fix or build next (document)
- Optional Add-on: basic visual identity audit suggestion (presentation)
Outcome :
You’ll walk away with a clear, confident brand story and tactical messaging system built to attract the right customers, investors, or partners.
GTM Brand EngineTM
For seed to growth-stage companies that need a full strategic foundation, market-ready assets, and hands-on leadership to launch or level-up.
What you get :
- Everything in Clarity Sprint, plus:
- Design System Setup: logo, color system, font pairing, brand patterns, brand guide (documents/folders)
- Website Strategy + Design: up to 7 pages, UX + mobile-first layout, copywriting + dev handoff or managed dev (wordpress site, hosting not included)
- Content System:
- 1x 60-sec brand video (script + storyboard + production oversight)
- 1x sales deck (up to 10 slides, full copy + design)
- 5x launch-ready social assets (posts + visual templates, 3 platforms x 5 assets)
- Activation Plan:
- 90-day GTM strategy document
- Channel-by-channel roadmap
- Team/execution map
Outcome :
A complete brand and marketing engine that drives visibility, conversion, and confidence in your story.
Steady Hand RetainerTM
For founders, CEOs, or small teams who need an experienced marketing and brand lead to keep strategy tight, execution moving, and the business growing – without hiring a full-time head of marketing.
What you get :
- Fractional CMO or Brand/Creative Director
- 1:1 access and weekly syncs
- Strategic ownership of brand and marketing roadmap
- Execution Oversight
- Manage contractors and content teams (writers, designers, devs, video, social)
- Ensure consistency across channels and touchpoints
- Monthly Content Planning + Performance Reviews
- Align brand activities with business goals
- Adjust messaging and channels based on performance
- On-Demand Creative Direction
- Review and edit content, design, messaging, and campaigns
- Maintain brand clarity and visual consistency
- Plug-and-Play Partner Network (as needed)
- Paid ads, SEO, email, video production – sourced and led by me
- Or I can work with your in-house/contract teams
Outcome :
You get a consistent, trusted lead who understands your brand, keeps the team aligned, and drives real marketing momentum – without adding headcount.
FEEDBACK
What others like you have said about working with me.
“Cameron delivered a product naming and branding project that exceeded our expectations. His innovative approach and thorough research provided us with opportunities we had not previously considered. The project not only took shape faster than any similar projects we’ve undertaken but also showcased a level of creativity that was truly impressive. Cameron’s expertise and leadership were invaluable to the success of this project.”
Tyler Linderman
VP Growth & Marketing, Bricz / Turio
“What sets Cam apart from other marketing teams I’ve worked with is the time and effort invested in truly understanding our purpose and target audience. His ability to capture the essence of what we wanted to achieve, particularly the human side of our services, was remarkable. Overall, Cam exceeded our expectations and delivered a product that perfectly encapsulated our vision.”
Julie Aube
CEO, ParentPulse Coaching
“Cameron’s value is in how he thinks – and then how he turns that thinking into something actionable. He is easily one of the most creative professionals I have met in my career, and from brand positioning to marketing strategy to hands-on execution, he’s been a huge asset to every company I’ve brought him into. There’s a reason I keep calling.”
Steve Robertson, MSc, ICD.D
Serial Entrepreneur, Investor, CEO/Owner
“Cameron’s one of my go-to creative partners for brand and naming work. Every time I bring him in, he brings sharp instincts, a ridiculous amount of research, and a creative approach that gets clients aligned fast. Our clients love him which helps us build trust, accelerate decisions, and grow the business. He’s a force multiplier.”
Dilya Abushayeva
Entrepreneur, CEO/Founder of Mavuus
When you clarify your message, everything gets easier.
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Investors get it.
Customers want it.
Your team gets behind it.
Your site starts converting.
You stop guessing and start winning.
What happens if you keep doing what you’re doing today?
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You keep reworking your pitch and still feel unsure.
You keep explaining value on every call.
Your competitors sound sharper, even if they’re not.
You’ll be in this same situation in 6 months.
“Meh” messaging and systems costs you real money.
SCHEDULE
Stop marketing.
Start mattering.
If you’re done wasting time and money on noise and random marketing tactics, and you’re ready to build a brand and GTM system that connects – I’d love to help.