FREE – 48HR TURNAROUND – BUILT FOR B2B SAAS AT $3M-$20M ARR
See where your messaging sits.
And what the gap is costing you.
Most B2B SaaS companies message at the bottom of the Micules Hierarchy of Business Messaging. Features. Functionality. Trust badges. The stuff buyers already assume.
Buyers decide higher up. Does this company get my world? Will choosing it make me looks smart? Will it help me become the leader I’m trying to be?
Your homepage probably isn’t answering those questions. That gap shows up as long sales cycles, stalled deals, and competitors winning with weaker products.
This report shows you that gap.
How to get your report:
- Drop your info below
- I’ll personally review your homepage against The Micules Hierarchy of Business Messaging™
- You get the report in your inbox within 48 hours
You don’t need to sit through a pitch call to get it.
What You’ll Get
A one-page report showing:
- Your level distribution – what percentage of your homepage sits at each of the five levels of the Hierarchy
- Your letter grade – how your messaging scores overall against the model
- Your biggest gap – the single most important thing your prospects aren’t hearing from your homepage
- What it likely means – how that gap connects to the pipeline problems you’re already seeing
What This Isn’t
- This isn’t a generic website audit. I’m not grading your SEO, your design, or your copywriting quality.
- This isn’t an everything guide. I’m answering one question: does your messaging operate at the same level where your buyers make decisions?
- This isn’t a slap to marketing. Most companies score a C or a D. Not because the writing is bad. Because the levels of messaging are wrong.
- This isn’t for everyone. It’s for companies who can name what the gap is costing them. If your messaging already works and you just need more of it, that’s a different problem.
AFTER THE REPORT
The report shows you the gap. It won’t tell you how to close it. That’s the next step.
If what you read matches what you’ve been feeling, the StoryOS Brief is where we map the fix. Which buyers you’re really talking to. The order to move them through. The reasoning behind every move. You get the plan and the why behind it.
Most people sit with the report first. When you’re ready, the Brief is there.
ABOUT ME
I’ve spent 25+ years learning
why stories sell and features don’t.
I’ve built messaging systems and strategies for PointClickCare, GE Healthcare, Auvik Networks, and Lenovo Worldwide. Your homepage is in good hands.